Marketing

• Direct referrals – Happy parents, like the kids themselves, are your best form of daycare advertisement. Many people turn to friends and neighbors for daycare recommendations, and their honest reactions are your best foot in the door.
• Family day care Tours – Most parents will want to check out your facilities before committing to sending their kids there. You can have a tour event once or twice a year during hours in which the facilities are closed. Alternatively, you can have some sort of arrangement in which interested parents can schedule a visit to see your daycare in action.
• Website – Setting up a website for your business is always a good idea. Little tinkers will offer a web page for our educators.
• Social media – Child care marketing ideas have in recent years moved more and more to the social media space. Whether this is something you want is up to you. Facebook, Twitter and Instagram are of course top choices. You can have your own account for your daycare with lots of updates. Equally important, get active in different online parenting groups. You’ll just need to be careful what you share, especially in terms of pictures, as mentioned above, or details about children.
• Brochures and business cards – While pretty much everyone’s online these days, it’s often nice to have a physical reminder around. If you have the budget, print up a short brochure or a cute magnet for interested parents to take home.
• Giveaways – Similarly, to stay in people’s minds, you may want to offer branded giveaways. These can be distributed either after an open house, or to your kids at the end of the year. Examples include a cute calendar, mug, or t-shirt. The key is to give something that’s creative, useful and if possible, relates to your audience.
• Network -Making community connections is a good way to establish your center .Forming business partnerships is an age-old way to establish yourself in the community. Research local mother and child or mom-to-be groups in your area and connect with them. Contact the organizers and offer to give a presentation about choosing the right center for your child. You can even add value by running a workshop on tips on how to help young children make the transition into preschool.By bringing value to these organizations, you’re establishing your business as an influencer in the community. The credibility that you build from these partnerships will be something that prospective families consider when making their decision.Be sure to have your contact information and flyers on hand when networking. Offering a discount to members of the group is another way to encourage a mutually beneficial partnership.